Overview
Scroll through any feed on a Thursday, and you’ll spot a familiar theme: Throwback Thursday. It’s the one day a week when brands, creators, and influencers dig up something old, dusty, and nostalgic — then spin it into fresh engagement. But here’s the trick that takes your #TBT from “meh” to memorable: a timeless black and white filter.
A image may be effectively edited in black and white to accomplish more than merely eliminate colour. They arouse interest, arouse feelings, and lend your content a vintage feel that makes scrollers pause. Additionally, you may quickly add this effect to your images if you’re already utilising Pippit’s robust picture capabilities.
Are you prepared to bring your archive back to life? Let’s talk about how to stylishly reinterpret your old photographs while connecting each post to the narrative of your brand!
How to apply a black and white filter in Pippit
Archival content reuse shouldn’t be difficult. Any old photograph can be transformed into an on-brand, scroll-stopping post in a matter of minutes using Pippit. Here’s how:
Step 1: Open the image editor
Go to the Image studio portion of your dashboard after logging into Pippit. Your workspace will open when you click on the “Image editor” tool. This intuitive interface is ideal for experimenting with traditional monochrome edits and sets you up for a seamless, creative experience.
Step 2: Upload your image
Click Upload to add your photo. You can choose directly from your device or pull from your saved assets library in Pippit. You are prepared to revitalise your image as soon as it appears in the workplace.
Step 3: Modify settings and download
Go to the Adjust tab located on the right. Slide Vibrance and Saturation to -100 under Colour. This quickly removes the colour and turns your picture into a modern black and white image. Adjust contrast or brightness to add more drama. Click “Download” once you’re satisfied to save your photo in high definition, ready for your next #TBT masterpiece.
Why brands should embrace monochrome moments
Black and white photography gives immediate mood and depth to stories, which is why it has withstood decades of design trends. Here’s why brands find it so effective:
- Timelessness: Regardless of the year the original shot was taken, black and white still has a timeless aura.
- Eliminating color distractions: It helps you focus on your subject, whether it be the people, the product, or the moment.
- Emotional hook: Everyone experiences nostalgia. It is naturally tapped into by B&W photography.
- Maintaining a consistent monochromatic style: It gives your feed a deliberate, polished, and unified appearance.
Plus, if you combine your black and white visuals with a subtle logo using Pippit’s watermark maker, you keep every post unmistakably yours — even when resharing fan photos or vintage content.
Three throwback ideas that stand out
Let’s say you’ve got a treasure trove of old images gathering digital dust.
Rework them using a black and white filter and fresh context rather than sharing them exactly as is. The following three concepts are excellent:
- Tell your origin story
Go back to the beginnings of your brand. A first product shot or behind-the-scenes team photo can be an effective approach to showcase your progress. For further engagement, include a brief caption that contrasts “then vs. now.”
- Highlight devoted clients
Have you got any old UGC? Highlight your customer’s story by selecting a cherished fan photo from the archives and using your B&W filter. This boosts community trust and gives them a sense of specialness.
- Highlight seasonal nostalgia
Pair your black and white visuals with calendar moments. Old holiday campaigns, last year’s summer drop, or throwback event snaps are perfect for a “Look how we’ve grown” post.
Combining old with new: captions that work
A photo alone is good. A photo with a great caption? Even better. When you share your newly edited black and white shots, here’s how to hook your audience:
- Ask questions: “Remember when…?” or “Who’s been here since the beginning?”
- Add dates: It roots the memory in time and gives context.
- Tell a short story: A two-line backstory makes the post more relatable.
- Tie it to today: End your caption with a reason to engage now — a new launch, giveaway, or comment thread.
The hidden bonus: consistency
When you drop old photos into your feed, you don’t want them to clash with your current vibe. Black and white filters act as a magic bridge. They unify a variety of shots with different lighting and styling, so your feed stays consistent.
Pro tip: Adding your logo with a watermark keeps the aesthetic tight and makes it easy to share your posts across channels without losing brand credit. Pippit’s image tools let you do this in just a few clicks — no third-party watermark maker needed.
Throwback, but make it branded
Here’s the beauty of this strategy: every old photo you post is a chance to tell your story again. Each black and white filter you apply adds polish and timelessness. Every logo watermark you add reinforces your brand identity. It’s nostalgia with a plan — not just filler content.
Get started with Pippit today
Whether you’re reviving a 2012 campaign or adding a classic spin to last year’s bestseller, Pippit makes the process seamless. From its image studio to its watermark maker and modern video tools, it’s your all-in-one creative partner for turning memories into engagement gold.
So next Thursday (or any day, really), skip the dusty archives and give your old photos the monochrome spotlight they deserve.
Ready to reinvent your past and make your brand look timeless? Try Pippit for free today — your followers will thank you for the trip down memory lane.
About the Author
