Overview
What do you want to know?
Your signage is either working for you 24/7 or working against you by driving away potential customers. And most business owners don’t even realize…
The difference between a wildly successful local business and one that is struggling comes down to one simple factor: effective signage.
Here’s the problem:
Businesses often consider signage to be an afterthought. They slap up some basic lettering and their logo, and call it a day. But that’s a huge missed opportunity. Signage is one of the most powerful marketing tools a business has, and when done right, it can really set you apart.
Without the right signage, you might as well not even exist to the potential customers walking or driving past your store.
In this article, I want to share with you exactly how signage can affect foot traffic and why smart business owners are spending money on quality signage to take over their local market.
What You Will Learn:
- Why Modern Signage Dominates the Local Business Space
- The Psychology of Customer Attraction
- 3x Proven Signage Strategies That Work
- How Professional Sign Companies Multiply Your Impact
Why Modern Signage Dominates the Local Business Space
First, a little-known fact about the impact of signage on businesses…
50% of new customers are attracted to a business because of its signage alone. Just think about that for a second. Half of your potential customers are choosing your business because of your signage before they even step foot inside.
And it’s even better.
Businesses that use digital signage have a 22% increase in store visits than those that don’t. That’s not some little nudge. That’s a massive surge that can make or break your profits.
But wait, there’s more…
The effect of high-quality signage also goes way beyond simply getting people through the door. The right signage builds trust, communicates professionalism, and leaves a lasting impression that will keep those customers coming back to you.
It’s About Way More Than Visibility
Your sign is more than just something that lets people know you’re open. It’s the silent salesman working day and night. When you work with Humble Sign Co., you are not just investing in a sign. You are making a strategic move that will help your business take off and succeed.
The smartest business owners already know this. The ones investing in professional signage know it’s not a cost. It’s one of the best ROI marketing investments you can make.
The Psychology of Customer Attraction
Have you ever wondered what really makes people decide to walk into your business?
The answer lies in psychology. Consumers make split-second decisions about businesses based on visual stimuli. Your signage is the first and sometimes only opportunity to make a great first impression.
Let’s look at what the studies say:
Trust: 68% of customers believe a business’s signage reflects the quality of its products and services. If your sign is cheap or outdated, people will assume that you are too.
Visibility: 54% of consumers surveyed indicated they had experienced difficulty finding a business in the past because of inadequate or unclear signage. When people can’t find you, they will go to your competitor.
Attraction: Studies have shown that effective signage can increase foot traffic to a location by up to 17%. That’s real money entering your business.
But here’s something most people don’t realize…
First Impression Matters
Did you know that you only have about 3-7 seconds to grab a potential customer’s attention as they walk or drive by? That’s it. Your signage needs to relay who you are, what you do, and why someone should care in those few short seconds.
That’s why generic cookie-cutter signs fail. They don’t capture attention, they don’t show value, and they certainly don’t spur action.
The solution?
Professional signage that is designed with the psychology of attraction in mind. Signs that use color contrast, easy-to-read fonts, proper placement, and strategic messaging to turn passersby into customers.
3x Proven Signage Strategies That Work
If you want to see real results, these are the strategies that actually work:
1. Get Attention With Digital Displays
Digital signage isn’t just a trend. It’s a game-changer. Businesses with digital displays report significant increases in foot traffic because these signs:
- Display dynamic content that can change throughout the day
- Feature real-time promotions and offers
- Use bright, eye-catching visuals to stand out
- Can be updated instantly with new messaging based on inventory or events
The key is ensuring that the digital content is professionally designed.
2. Place Strategically for Maximum Exposure
Location, location, location. Your signage needs to be:
- Visible from the street: If drivers can’t see it, it’s useless
- Lit up properly: Dark signs are overlooked, especially at night
- The right size: Too small and it will be invisible, too large and you may break zoning laws
- Positioned for foot traffic: Consider where pedestrians will see your signage and how they move through the space
3. Keep Messaging Clear and Compelling
Ditch the puns. Your sign needs to communicate quickly and effectively. The highest-performing signs:
- Feature bold, easy-to-read fonts
- Include the business name prominently
- Communicate the main value proposition
- Include contact information or website when possible
Professional signage that is designed with the psychology of attraction in mind uses color contrast, readable fonts, and smart placement to turn passersby into customers.
How Professional Sign Companies Multiply Your Impact
Ok, here’s the secret I learned after years in marketing…
DIY signs nearly always fail.
You think you are saving money, but those poorly-designed signs are losing you customers daily. Professional sign companies make all the difference with their expertise:
Psychology of Design: They know what attracts attention and what causes people to act. They understand which colors are proven to work and how to design signs that convert browsers into buyers.
Technical Expertise: Everything from permits to the proper installation. The professionals know the details that trip up business owners. They will ensure your signs meet local regulations and are installed safely.
Materials and Durability: Quality signs are made from weather-resistant materials that look good for years. Cheap signs fade and look unprofessional.
The ROI on Professional Signage
Let’s say better signage results in an additional 2-3 customers per week. Most quality signs pay for themselves within months. But then, your signs will last for years, continuing to give you a return on that investment.
Taking Action Towards Your Success
Your signage is either helping you grow your business or holding it back. There’s no in between.
If you want to see real results and grow your business, the first step is to honestly assess your current signage. Is it:
- Visible from the street and sidewalk?
- Professional in appearance and messaging?
- Current with your brand and offerings?
- Compelling enough to make people want to learn more?
If you answered no to any of these questions, then it’s time to level up your signage.
Professional quality signage is not just about looking good. It’s about results. Proper signage becomes one of the most effective marketing tools for your business.
The bottom line?
In the modern local business landscape, businesses that are investing in professional signage are taking massive steps towards dominating their market. While others are left struggling with old, dated signs, you will be pulling in new customers and growing your business.
Now is the time to take control and make sure your signage is working for you, not against you.
